Marketing Services by J+Y Consulting
Our expertise is crafting customized marketing solutions for every client with a “whatever it takes” mindset. We’re constantly expanding our offerings, evolving our methods and keeping stride as the marketing landscape changes. We offer full-scale marketing services, here are some of our core offerings.
Consulting & Strategy
A well executed strategy is the blueprint for your business. How you market your business is paramount to its success. We don’t just listen to your business story, we immerse ourselves and collaborate with you to bring to life the story you envision telling your audience.
Businesses can no longer rely only on a single marketing strategy, but rather an integrated combination of powerful online and offline marketing tools. Determining what’s right for your business can be overwhelming. We can help you determine the who, what, where and why when it comes to your marketing plan.
As your in-house marketing consultants, we will collaborate and brainstorm with you to evaluate the best marketing goals to pursue, including both short and long-term.
We’ll provide the insights, tools & benchmarks you need to transform any direct or indirect contact a customer has with your brand (touch points).
We will take the time to learn about all facets of your business. We will apply common marketing models and evaluations including Marketing Mix, Strength, Weakness, Opportunity, and Threat (SWOT), & Competitive Analysis.
We will outline and create a comprehensive marketing plan over the next 3 and 6 months to provide a clear roadmap for the future of our services.
Every month you will receive our monthly CEO memo, where we provide a clear outline of what the month’s goals were, what we accomplished, what we learned, and our recommendations.
Branding & Design
Where art, creativity, and psychology meet. Businesses often need a visual presence for their brand that speaks to their customers. Having a creative expert that understands how visual and design cues come together to create a memorable brand image is vital.
We love to dive into the ins-and-outs of logos, color palettes, fonts, & themes to create the image you want for your business. We scrutinize every aspect of your brand to ensure it fulfills your vision. How you market your brand is paramount to its success so it’s best not to leave the image of your business to chance.
From a strategic standpoint, we can take the steps to establish brand consistency, including updating brand guidelines, creating clear rules and standards for your visual and written materials, organize all your marketing assets and using a promotional calendar to plan ahead and ensure we coordinate across multichannel marketing campaigns.
We will serve as your in-house design team and can create a whole new image for your company or can expand on your current brand image to create promotional marketing materials (brochures, direct mailers, folders, signage, merch, etc.).
We have a network of reliable printers we use locally & domestically for quick turn around projects. We also utilize international vendors capable of large-scale, highly cost-effective printing & promotional products.
Websites & SEO
Your website will be your first impression with customers. It’s crucial to deliver a well designed site with the right messaging and content. We specialize in building stunning websites using a variety of platforms based on our client’s needs and goals – including WordPress and most website builders.
Keywords, pages, load time, functionality, layout, content, backlinks, headers, meta tags, blog posts – we help your business stay optimized by keeping up with site content, keyword trends and blogging. Every aspect of your website has to be well thought out and we can develop a stunning website that’s beautiful, responsive, and SEO friendly!
Search engines like Google rank your website based on your content and what people are searching for through a process called Search Engine Optimization or SEO. The more great content and keywords you provide, the higher your grade (rank) is and the easier people find you. Search engines are constantly crawling websites and without the right keywords, it can be a challenge for your business to be found. We help your business stay optimized by keeping up with content creation, keyword trends and blogging.
Analytics & Tools
It’s the compass that guides the ship, the backbone of what we do and it’s the DNA of every marketing strategy. We can’t stress enough the importance of solid research and unbiased analytics. We utilize insights and trends as the building blocks of successful marketing plans.
Data can answer many questions as it allows us to understand your market, customers, and competition on a deeper level. We use it to see opportunities and challenges, but more importantly, create a way to find solutions.
We are able to take your marketing objectives and execute the best research methodologies. For every aspect of your marketing plan, we will conduct detailed analytics and provide the necessary insight to make informed decisions.
We’ll then analyze the data, compare it to benchmarks, and create monthly reports to monitor the most relevant metrics for your business including website traffic & sources, SEO trends & ranking, PPC performance, social media engagement, email marketing metrics, online reviews
Content & Social Media
Social media is a part of people’s daily lives and it has heavily impacted how businesses interact with customers. We help determine the best social media platforms to use such as Facebook, Youtube, Instagram, Twitter, Snapchat or Tik Tok based on your business needs.
Our goal is to work with you to create a social media strategy that delivers results and reaches your target audience. We approach this by determining the right channels and platforms based on the needs of your business.
Each social media platform has their own tools capable of reaching more users, we can help you determine if these tools are the right fit. We also monitor and provide a detailed analysis of your social media accounts along with recommendations to keep you up to date and ahead of the competition.
From getting your business pages started, setting up automated systems or to fully managing your social media channels for you – we’ll create a tailored solution. We work with your business based on the degree of support you need from us. Our services include creating content, posting, advertising, and managing customer interactions.
We will serve as your in-house social media team to drive social engagement with your brand. We will create thoughtful content, effective posting schedules, advertising opportunities, and managing customer interactions.
Advertising Campaigns
Businesses can no longer rely only on a single marketing strategy, but rather an integrated combination of powerful online and offline marketing and advertising campaigns. Our goal for clients is always to drive conversion, generate more leads and get quality customers.
Whether you want to create a traditional advertising campaign or a digital campaign such as Pay Per Click (PPC) we specialize in developing custom advertising plans and create a campaign that generates the most value for your business.
We help our clients ensure proper set up and management of Google Business Services including Business Pages & Reviews, Ads, AdSense, Adwords, Manager, and Keyword Planner.
